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AUG 21 - 22, 2023

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Learn, Grow, Connect

The Unity in Music Conference (UMC) is 2-day networking and showcasing opportunity for independent artists, labels, and producers featuring over 300 companies and groups from all aspects of the music industry

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Live Concert


Submit now to be considered for an opportunity to perform live at the Unity in Music Conference. There are a limited number of slots available for solo acts and bands of all genres.

Take advantage of an EARLY-BIRD DISCOUNT on the submission fee and get FREE GENERAL ADMISSION TICKETS for you or your band, (limit 1 per solo act and 5 per group)


This is an extremely limited offer so DON'T MISS OUT!


Attend This Life Changing Event


UMC is founded upon the belief that cooperation breeds success.


This annual event is a must for individuals and organizations seeking to build connections and relationships with other music industry professionals in an exciting, fun, and informative environment.


Well-known keynote speakers and focus panels with industry leaders will help transform your brand and broaden your music business knowledge.



"The Unity in Music Conference exists to connect diverse people and organizations from all aspects of the entertainment industry. We believe the performing arts help set a standard of inclusiveness and equal opportunity for all people where hatred is defeated and divisiveness is destroyed by the power of creativity inside of us all."


The Unity in Music Conference will bring people and organizations together to create unity, trust, comradery, and lost lasting partnerships in the entertainment industry.

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As it says in our name – 'Unity in Music Conference’, we have an overriding message that we want to disseminate with all participants of UMC and beyond. That message is UNITY!  Unity of people no matter how different we are, what we believe, how we live our lives, or even who we are as people. As humans, there is more that unites us than divides us and we need to make that a conscience priority in our actions towards others.


We believe that music along with film, art, sports and entertainment are some of the core and fundamental segments of our society that can and do bring people together.  In this tumultuous time we are living in, we feel it is more important and vital than ever to come together as an industry to help exalt and lead by example the message of unity to the rest of our country and the world.  We literally have a massive and wide-reaching stage and microphone to the public and we feel we should use it to help bring people together.  Our industry needs to work collectively with one voice to share this message. 


That is why UMC has partnered with several non-profit organizations on a national, regional, and local level to help activate our voice and promote these organizations that are making a difference in the world today to achieve this goal of unity.  A portion of the event’s revenues will go to support these worthy groups and this most worthwhile cause. 


UMC hopes all of you will join us in this mission of leveraging our abilities and gifts to bring unity to our world through our reach and audience, one show, song and person at a time.

The Unity in Music Conference is a celebration of diversity, teamwork, and shared vision. Below are the hearts and minds behind this one of a kind event. Select an icon for more details and contact information:

Marcellus Atkins is a singer/songwriter and CEO of White Lion Audio and Co-Owner of ACE MMG (Canada). UMC is his brainchild and the culmination of a five-year vision for this artist turned music executive. His calm demeanor and strength of vision helped him build a diverse team of like-minded professionals who are the backbone of this unique event.

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Marcellus Atkins

Sean has over 25 years of sales, marketing and consulting experience with clients of all sizes and industries. He has worked with Global 50 and Fortune 500 companies as well as national and local non-profits organizations. His diverse background and expansive network make him invaluable to UMC and its partners.


Sean Wray
(Exec Director)

Kenneth Hawkes is an accomplished entrepreneur, producer, songwriter, promoter, marketing expert. With over ten years of experience, he brings an insatiable drive, ear for talent, and strong desire to help others reach their goals. Kenneth brings a powerful energy and continuous positivity to the UMC team.


Kenneth Hawkes
(Exec Director of A&R)



Q:  What are the dates of the event?

              August 21 - 22, 2023


Q: Where is the event to be held?

            Raleigh Convention Center, Raleigh, NC


Q:  Why should I attend UMC?

            If you are serious about your career/business in the music industry and truly want to grow and

succeed, UMC will provide you with invaluable resources, contacts, and opportunities that achieve your

goals of success.  This is a truly diverse networking and promotional opportunity for all independent artists. 


As an attendee of UMC, you will have the opportunity to:

  • Meet professionals from every aspect of the music industry.

  • Have direct access to companies and organizations that can help you grow

  • Build awareness about your brand and services

  • Showcase and demo your latest products and innovations

  • Gain exposure for your company or band

  • Build your professional network

Q:  Why should our company be a sponsor/vendor/exhibitor at UMC?

            We anticipate nearly 300 vendors and over 5000 attendees at this marketing and networking event. UMC will have local and national press coverage that will allow your brand unprecedented exposure. 

Q. Is UMC open to the public?

            YES! Unlike similar events, UMC is an opportunity for you to not only interact with other owners, suppliers, and companies, it is a chance for you to increase your brand’s visibility. UMC features special events that spotlight industry professionals, companies, and artists.


Q. Can I preorder a booth for the event?

            We will announce pre-order dates for early registrants to receive tremendous discounts and first look booth location selection. UMC display areas are much larger than at other events and are more affordably priced

Contact us for details.


Q. Are children (under the age of 18) allowed at the event?

            UMC does not allow children on the main floor or in the special event rooms.